Privacy Policy

Perritale
Last updated: October 14, 2026

1. Overview

This Privacy Policy describes how The Perritale (“we”, “us”, or “our”) collects, uses, and shares your personal information when you visit, use, or make a purchase from our website, perritale.com (the “Site”), or otherwise communicate with us.

By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use the Site.

2. Information We Collect

We may collect the following types of information:

Information you provide to us:

Name
Email address
Shipping address
Billing address
Phone number
Payment information, such as credit card or PayPal details
Order details and purchase history
Account login information, if you create an account
Communications you send to us, including customer service emails
Reviews, photos, or other content you submit to us

Information we collect automatically:

IP address
Device type, browser type, and operating system
Pages you view, links you click, and how you interact with the Site
Referring website or source
Approximate location based on IP address
Cookies, pixels, and similar tracking technologies

Information from third parties:

Payment processors, such as PayPal
Shipping carriers
Email marketing platforms
Analytics providers, such as Google Analytics
Advertising platforms, such as Meta, TikTok, or Pinterest
Shopify, our e-commerce platform provider

3. How We Use Your Information

We use your information for the following purposes:

To process and fulfill your orders
To send order confirmations, shipping updates, and customer service messages
To respond to your questions, requests, and returns
To improve our website, products, and customer experience
To send marketing emails, SMS messages, or other promotional communications, if you have opted in
To personalize your experience and recommend products
To detect, prevent, and address fraud, security, or technical issues
To comply with legal obligations
To enforce our Terms of Service and other policies

4. Legal Bases for Processing

If you are located in the European Economic Area, the United Kingdom, or another jurisdiction with similar laws, we process your personal information based on one or more of the following legal bases:

Your consent
Performance of a contract, such as fulfilling your order
Compliance with legal obligations
Our legitimate interests, such as improving our services and preventing fraud
Protection of your vital interests or those of another person

5. How We Share Your Information

We may share your personal information with:

Service providers who help us operate our business, including Shopify, payment processors, shipping carriers, email marketing platforms, analytics providers, and advertising partners
Payment processors, such as PayPal, to process payments
Shipping carriers, such as USPS, UPS, FedEx, DHL, or other logistics providers, to deliver your order
Marketing and advertising partners, such as Meta, TikTok, Pinterest, or Google, to show you relevant ads
Analytics providers, such as Google Analytics, to understand how our Site is used
Professional advisors, such as lawyers, accountants, and insurers
Government authorities or law enforcement, when required by law or necessary to protect our rights
Business transfers, such as a merger, acquisition, or sale of assets

We do not sell your personal information in the traditional sense. However, some cookies or tracking technologies used for targeted advertising may be considered “sharing” or “selling” under certain privacy laws. You may opt out of these cookies through your browser settings or the cookie banner on our Site, where available.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

Keep your cart and session working
Remember your preferences
Understand how you use our Site
Measure the effectiveness of our marketing
Show you relevant advertising on other platforms

You can control cookies through your browser settings. If you disable cookies, some features of the Site may not work properly. Where required by law, we will ask for your consent before placing non-essential cookies.

7. Marketing Communications

If you opt in to receive marketing emails or SMS messages, we may send you updates about new products, promotions, and brand news. You can unsubscribe at any time by:

Clicking the “unsubscribe” link in any marketing email
Replying “STOP” to any marketing SMS
Contacting us at privacy@perritale.com

We may still send you transactional messages, such as order confirmations and shipping updates, even if you opt out of marketing.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. For example, we may retain order information for tax, accounting, and legal compliance purposes.

When we no longer need your information, we will delete, anonymize, or securely store it in accordance with applicable law.

9. Your Rights

Depending on where you live, you may have the following rights:

The right to access the personal information we hold about you
The right to correct inaccurate or incomplete information
The right to delete your personal information
The right to restrict or object to certain processing
The right to data portability
The right to withdraw consent at any time
The right to opt out of marketing communications
The right to opt out of the sale or sharing of personal information for targeted advertising

To exercise your rights, contact us at privacy@perritale.com. We may need to verify your identity before responding.

California residents:
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know, delete, correct, and opt out of the sale or sharing of personal information. We will not discriminate against you for exercising your privacy rights.

10. International Data Transfers

Your information may be transferred to, stored in, and processed in countries other than your own, including the United States, Canada, the European Union, and other countries where our service providers operate. These countries may have data protection laws that are different from those in your country.

Where required, we use appropriate safeguards, such as standard contractual clauses, to protect your personal information when it is transferred internationally.

11. Security

We take reasonable measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

You are responsible for keeping your account password and login information confidential. If you believe your account has been compromised, contact us immediately at privacy@perritale.com.

12. Children’s Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us at privacy@perritale.com, and we will take steps to delete it.

13. Third-Party Links

Our Site may contain links to third-party websites, plug-ins, or services. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the updated Privacy Policy.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

The Perritale
Email: privacy@perritale.com
Website: perritale.com